The Sale Target Calculator™
Black Friday / Cyber Monday Planning Tool
1. Baseline Inputs
Current Weekly Revenue BAU (Business as Usual)
MER (Marketing Expense Ratio)
BAU
Target (During Sale)
Suggested:
21%
2. Predicted Sale Period Inputs
Total RRP Stock Available (At Launch)
Effective Discount (%)
Recommended: 20-30%
Stock Value (After Discount)
3. LAST YEAR — Performance
September + October Combined Revenue
BFCM Total Revenue (Sale Period Only)
4. THIS YEAR — Projected Sale Target
Weeks Revenue
Last Year
7.1x
This Year Target
5 = Good, 6.5 = Great, 8 = Wow
Projected BFCM Revenue
$355,000
Projected BFCM Marketing Spend
$78,100
Projected stock sell through %
51%
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